You will begin to realize while reading this story that the driving factor that will cause a paradigm shift in the smoking industry will be the financial incentive, not the product.
Listen to this illustrative story. A weight loss study was performed with severely overweight people that realized their serious health condition. They were split up into two test groups. Each group was given a personal trainer, gym membership, clothing, nutrition plan, and everything they needed to successfully loose weight and improve their health.
There was one little difference between the two groups. The researchers gave Group B a financial incentive of $20 for every pound that they lost. We'll it doesn't take a genius to know what happend and in fact it did happen. Group B with the financial incentive outperformed Group A by a whopping 20% margin.
Now watch what happens next. Then the researchers stopped the weight loss cycle and started another test. They gave Group A a $20 incentive for every pound they could keep off vs. Group B with no financial incentive. Have a guess? Group A kept more weight off .
So let's relate all of this to the Inlife's E-Cigarettes. Early on the InLife product was given to several heavy smokers. Very few of them actually switched to the device, even though they knew smoking tobacco was bad for them.
Now what do you think happend when the company implemented a financial incentive/network marketing platform?
It's a fact! Every one of them are now using the device almost exclusively now that they have a financial incentive to change. Incredible.
You see, without the financial incentive for smokers to change, this product would NEVER take hold. Smokers know that smoking is bad for them, they always have. But they have never had the incentive to change, until now.
That Leads us to conclude that to most smokers, the power of money is more powerful than death. While it's sad to say, that's how many are programmed.
What can we learn from this? The fundamental psychology of financial incentive is the key driver of the paradigm shift in the smoking industry and will be the reason change will be permanent while this product will take off like a rocket!
